By Madeline Bocaro

The vicious cheetah on the back of Iggy Pop’s jacket is a strange animal. It inspired one of the greatest opening lines of a song ever, “I’m a street walking cheetah with a heart full of napalm”. The song is The Stooges’ “Search and Destroy” and the album is the legendary Raw Power, released on February 7, 1973.

As David Bowie now has his own travelling exhibit featuring his stage costumes, it is fitting that we show appreciation for the Shroud of Turin – Iggy’s jacket! (See photos below).

So, who designed the jacket, and where is it now? The faux-leather jacket’s designers were John Dove and Molly white. It was adorned with cheetah patterned fur, and a green and black cheetah inside lining. It appeared in L’Uomo Vogue magazine in 1971. Only five jackets were made. Now represented by Bowie’s management company, Iggy bought one with his generous MainMan/RCA stipend while the Stooges were in London recording Raw Power.

The cheetah image also adorned T-shirts. The shirt was worn by Brian Connolly of The Sweet, and one by Marc Bolan as seen in the Sukita photogaphs.
Iggy later traded his jacket to Stan Lee, guitarist of the Dickies for drugs. He later tried to buy it back from Lee, who steadfastly refused his offer.

Many years later, in 1998 Lee sold the jacket to the head of the label Sympathy for the Record Industry for $3,000.

Iggy Pop Jacket Reissue Project
Trading Museum / COMME des GARÇONS / Tokyo
Iggy Pop, the icon of punk rock. “RAW POWER’ the seminal album by his band THE STOOGES, celebrates its 40th anniversary in 2013. At the time of its release in 1973, the jacket of Iggy, photographed by Mick Rock for the back cover of the album, became much talked about. The jacket was made by the U.K. punk label ‘WONDER WORKSHOP’ which was founded by artists JOHN DOVE & MOLLY WHITE. Gradually the jacket became an icon of RAW POWER, later called ‘the Iggy Pop Jacket’. To celebrate the 40th Anniverary of RAW POWER, John Dove & Molly White have reissued the jacket, with Lewis Leathers London.

In July 2013, when the Stooges performed at Yoko Ono’s Meltdown concert at Royal Festival Hall,  Iggy left the stage during an instrumental break, quickly dyed his hair brown and emerged wearing the Lewis Leathers edition of his old cheetah jacket . He joyfully screamed out, ‘I feel better!’ So in the end, Iggy got his jacket back!

Read about the Lewis Leathers of London limited edition of 26 jackets, printed using the original screens in 2013 for the 40th anniversary of Raw Power.




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